About Civilian

It is selfless, and tireless. It is fearless, and contagious. It is the power of We, and it fuels us here at a place called Civilian, where ideas that provoke and inspire are born.

Come and nurture them with us. Let’s plant a flag in the ground. Let’s start a movement. Let’s harness the power of We, and change everything.

WORK

Process

Civilian Flag

EMBRACE

Walking away from a challenge just isn’t our style

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DEFY

Challenging convention is not only fun, it’s our calling.

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ACHIEVE

Setting objectives is just the first step on our journey toward change.

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EXPERIENCE

HEALTH & WELLNESS

Streamlining complex public health networks. Developing strategies to reduce the stigma associated with mental illness. Establishing new models for suicide prevention. These are but a few of the initiatives Civilian has proudly undertaken, in partnership with dedicated service organizations such as the California Mental Health Services Authority (CalMHSA) and the San Diego Health & Human Services Agency (SD HHSA).

CIVIC VITALITY

If there’s one thing we’ve learned at Civilian, it’s that causes come in all shapes and sizes. Sometimes they focus on a person or group... but other times, causes target the welfare of a city, county, or state. Working with partners such as San Jose International Airport, the L.A. Zoo and Carlsbad Visitor’s Bureau provides us with an opportunity to elevate the commercial and cultural vitality of entire regions for the benefit of all.

CONNECTING BRANDS TO COMMUNITIES

In the ever-evolving world of business, many of today’s most prominent brands are choosing to pursue a more meaningful purpose, by connecting with and empowering the communities they serve. Activating that purpose and turning intent into real, sustainable change is one of Civilian’s greatest strengths. In partnership with your organization, we evolve and advance your outreach for the greatest possible impact.

ENVIRONMENTAL

Few issues on the planet are as pressing and precarious as...well, the health and welfare of this planet. For that reason, Civilian endeavors to conserve and protect it, through our efforts with organizations and agencies such as PaintCare, the OES (Office of Emergency Services), and L.A. Metro Transit.

Blog

Seriously, Thank You

I recently bought a pair of Bluetooth sport headphones for my long runs. I love listening to podcasts when grinding out miles early on the weekends. Podcasts are more engaging than music to me, I don’t know what’s coming next, and sometimes I catch myself arguing out loud with the hosts. Podcasts take my focus […]

CVS-CSR

The Business of Behavior Change: Why Brands Are Motivating Action Through Social Marketing

With Earth Day 2017 quickly fading in the rearview mirror, I’m reminded of the challenge we ...

Marketing to Millennials

2017 has been a great year for learning the do’s and don’ts of marketing to the generation with ...
Releasing Super Bowl Ads Early

Playing the Field: Releasing Super Bowl Ads Online to Increase Value

Let’s face it, not all of us are avid sports fans. Nonetheless, every first Sunday in February, ...