Live Well San Diego: Creating Social Change Through Collective Impact

Stacey Nelson Smith, President and CEO, Civilian The recent Sustainable Brands conference was a fitting stage to share the success story of Live Well San Diego, a visionary partnership that’s creating measurable progress toward a region that’s healthy, safe, and thriving. While San Diego is ...
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Playing the Field: Releasing Super Bowl Ads Online to Increase Value

Let’s face it, not all of us are avid sports fans. Nonetheless, every first Sunday in February, we gather around the T.V. anxiously awaiting the kickoff. For some, the two teams are irrelevant. We aren’t watching to see an old band rehash former glory during halftime, either. Instead, each ...
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