Playing the Field: Releasing Super Bowl Ads Online to Increase Value

Let’s face it, not all of us are avid sports fans. Nonetheless, every first Sunday in February, we gather around the T.V. anxiously awaiting the kickoff. For some, the two teams are irrelevant. We aren’t watching to see an old band rehash former glory during halftime, either. Instead, each ...
Read morePlaying the Field: Releasing Super Bowl Ads Online to Increase Value

Google Wants Customers to Buy Products Straight from YouTube Ads

YouTube will launch a new feature that will enable the viewers to buy products straight from YouTube videos. This new feature will be part of the “TrueView” video ads which have increased advertisements’ popularity on YouTube. The “TrueView” advertising feature was launched three years ago.  ...
Read moreGoogle Wants Customers to Buy Products Straight from YouTube Ads