Google Wants Customers to Buy Products Straight from YouTube Ads

YouTube will launch a new feature that will enable the viewers to buy products straight from YouTube videos. This new feature will be part of the “TrueView” video ads which have increased advertisements’ popularity on YouTube. The “TrueView” advertising feature was launched three years ago.  ...
Read moreGoogle Wants Customers to Buy Products Straight from YouTube Ads

What’s Wrong with Millennial Advertising: An AP Review

Via Adweek, AdAge, Fiat’s “Endless Fun” Campaign, and a some-what-critical Accepted Protégé “What is happening? I don’t understand..why?” These are the words of my younger 18 year old brother while watching one of Fiat’s newest ‘Endless Fun’ TV commercial spots. These are probably not the words ...
Read moreWhat’s Wrong with Millennial Advertising: An AP Review