According to “The 22 Immutable Laws of Branding,” the most frequently violated law of branding is consistency. “Markets may change, but brands shouldn’t. They may be bent slightly or given a new slant, but their essential characteristics (once those characteristics are ...Read moreIt Begins and Ends with Branding
In the latest YouTube sensation “Riley on Marketing”, a 5-year-old going on 50 explains her point of view on gender marketing. In this pint sized but right-on rant, Riley expresses her frustration with the toy industry, marketers, and society’s perpetuation of gender stereotypes. Walking the ...Read moreRiley’s Rant on Gender Marketing
Glögg is what my Nordic relatives call mulled wine—it’s the Norwegian beverage of Christmas and is associated with all the warmth and goodness of the season. Made with red wine, sugar, spices such as cinnamon, cardamom, ginger, cloves and bitter orange, Glögg is served hot and generally ...Read moreChristmas Treats–Hot Beverages and Heart Warming Commercials
Product placement has had a presence in media for decades. Early radio shows in the 1930’s and 40’s, such as The Campbell Playhouse and Ford Theater, integrated products right into their program titles. Recently, documentary filmmaker Morgan Spurlock covered the controversial ...Read moreThe Many Faces of Product Placement
The first amendment sometimes is lost in translation. Or rather found in a variety of translations. Some argue that this country was founded on the principle of free speech and that censorship should be illegal. Others argue that in some cases we may need more censorship as they do not wish to ...Read moreKids Commercials: How much is too much?
The devastating earthquake, tsunami, and nuclear disasters in Japan highlight the emerging importance of social media, mobile, and other new disaster response tools in a changing world. These tools warned citizens of impending danger, updated them as it happened, and continue to help the world ...Read moreDigital Media during a Disaster- Technology during the Japan Tragedy
No, I’m not going to talk about how to market the reform of healthcare. I’m not even going to talk politics. I’m going to talk timeliness. Just as this is the perfect time to use healthcare reform in a blog title, this may also be the perfect time for your business to invest ...Read moreMarketing-Healthcare Reform
TV is generally considered one-way communication. As an advertiser, it gives you a chance to show your target market what your company stands for, what you offer, and what makes you different. It lets you try to build an image for your brand. The reality of branding is different. Brands are ...Read moreWill TV Push Your Buttons?
It used to be different. Advertising was simple. Just a fancy picture and some inflated diction, and you’d have yourself a stream of sales. You had complete control over your message and your brand, and they had a strong influence on the customer. That’s how it was 100 years ago. Let’s say it’s ...Read moreThe Times They Are A-Changin’.com
Most credit union marketers have been tasked this year with increasing membership, increasing product sales and tracking their ROI (while increasing the “R” and decreasing the “I”). Digital Signage Slavic Federal Credit Union (PSFCU) in New York had those goals in mind ...Read moreCredit Unions Look to Enhance Customer Experience