Despite the much anticipated, yet relatively uneventful Super Bowl this year, the Seahawks victory Sunday night was the most watched TV program in U.S. history. The Broncos seemed to seal their fate during the first quarter, so why did so many continue watching the game through its entirety? ...Read moreSuper Bowl 2014: The Best and Worst Ads of this Year’s Super Bowl
I hadn’t had a Chipotle burrito in months. I hadn’t even thought of having a Chipotle burrito in months. I have nothing against Chipotle. In fact, I used to eat at Chipotle all the time. But there isn’t a Chipotle right next to my work or home, and frankly, I’d gotten a ...Read moreWhen is an Ad not an Ad?
Well, folks. In case you haven’t heard, Baby Royale has made his grand entrance into the world. News outlets, facebook and Twitter are all buzzing with gossip, speculation, and, in some cases, disdain over the arrival. What will the royal name be? How is momma Kate doing? Will the Her Royal ...Read moreThe Royal Baby Has Crowned
As advertisers, we are often asked to come up with creative campaigns that appeal to a broad range of ethnicities, which could mean anything from tailored materials translated into different languages or simply including images of people representative of a specific race or culture. Cheerios’ ...Read moreKids React to Cheerios Commercial
Twinkies are back! Along with all of their delicious, mystery-cream filled friends. I’m fairly certain there are still people in this world who were just now hearing that Hostess was disappearing, but after being off shelves for 7 months, Hostess has launched a comeback. I have a slight ...Read moreThat’s the Stuff
Lists. Oh, how we love them! Everything from Night of 100 Stars to The FBI’s 10 most wanted, Americans just can’t seem to get enough of them. Lists give our otherwise arbitrary and mundane lives order and meaning; all while keeping things snappy and concise. This frees us up for more important ...Read moreThe Top 5 “Top 5” Lists of ALL Time
One of the perks of working at an agency like AdEase is that we often have visitors that spoil us with the newest gifts and products. One of our favorite visitors is Muscle Milk who sends a crew out every couple months or so to pay us a visit and educate us on some of their latest ...Read morePumped Up on Muscle Milk Marketing
I recently took some time away from my incredibly busy career to vacation in the Channel Islands. Without the heavy pressures of work (being on high alert for Fedex is beyond draining), I had time for some reflection. While I encourage you to share your own top five peeves, human or otherwise, ...Read moreAgency Dog: My Top 5 Human Peeves
Motivation is different for every person. Certainly in the business world, some thrive on being the first, or perhaps the best, while others may be financially driven. People tend to be motivated by something they want, need, can relate to or believe in. It can be ignited by oneself or by other ...Read moreWhat motivates you?
In an advertising agency that is growing steadily, the difficult but rewarding process of hiring staff has been a major part of my job description. In addition to the basic job requirements, I’m looking for specific experiences, fit, and communication style. Culture and future goals are also ...Read moreDating in the Workplace