Halloween is a time of year that everyone from 8 to 88 enjoys. The pillowcases full of candy, the costumes, and the “scare in the air” make for a memorable holiday. For years, brands have been taking part in the Halloween spirit as well. This year 70% of Americans are planning ...Read moreHalloween Advertising: Trick or Treat?
An article was recently posted on Printmag.com that sheds light on possibly one of the biggest creative advertising groups that you’ve never heard of. The Graphic Design Unit (GDU) is a department within the United Nations responsible for all their creative content all over the world. This 10 ...Read moreThe United Nations’ Creative Department
Have you ever heard of the app, Tinder? In case you haven’t, Tinder is a very popular dating app, that allows users to sort through pictures of people near their geographic location and say either “yes” or “no” to if they’d like to meet them. A swipe to the ...Read more“Pitcher” Provides Agency Hook Ups
Since the creation of the American interstate, road-side businesses have tried to capture the attention of passing motorists with the flashiest advertising. During the mid-twentieth-century, this came in the form of neon signs. Lodging, stores, and service stations would erect the most vibrant, ...Read moreRoadside Neon
Image via macstories.net With the unveiling of the Apple Watch on Tuesday, the race for the next “big thing” in mobile apps is officially on. Apple was quick to announce the applications provided in their WatchKit already available on the Apple Watch upon its launch in 2015, some of ...Read moreThe Next Generation of Mobile Apps
Whether you’re a fan of parody music or not, there is no denying that Weird Al’s music catches attention (see the video above.) In an effort to promote his new album “Mandatory Fun” which will be his first release in three years, Weird Al has released music videos routinely for the last week. ...Read moreWeird Al Leverages Viral Potential For Production Backers
The relationship between advertisers and the customer is interesting. The goal is to appeal to the target market and imbed an idea that eventually leads to a measurable action. It seems like the moment the word “viral” was used to describe something catching on fire figuratively on the ...Read moreLooking for the Edge
I am an avid listener of NPR (National Public Radio), PRI (Public Radio International), and the podcasts they put out. Most notably “This American Life” hosted by Ira Glass. Being a listener for nearly five years, his voice has become recognizable almost instantaneously and I imagine most of my ...Read moreMind “The Gap”
Sometimes, I just can’t sleep. It doesn’t matter how many sheep I’ve counted, how many hours of exercise completed that day, how few hours of sleep were completed the night prior, nor (contrary to the premise of this blog) how many glasses of milk warmed or not that I’ve drinken. Drank? Drunk? ...Read moreWhy Count Sheep When You Can Call the Milk Man?
Those of you who write for PR will love this story published today at The Onion. Which grammar gang do you subscribe to? 4 Copy Editors Killed In Ongoing AP Style, Chicago Manual Gang Violence New York – Law enforcement officials confirmed Friday that four more copy editors ...Read moreAnd the Grammar-Style Wars Continue