YouTube will launch a new feature that will enable the viewers to buy products straight from YouTube videos. This new feature will be part of the “TrueView” video ads which have increased advertisements’ popularity on YouTube. The “TrueView” advertising feature was launched three years ago. ...Read moreGoogle Wants Customers to Buy Products Straight from YouTube Ads
Have you ever wondered what will happen to your social media accounts after you die? For the people that have lost loved ones, this has been a delicate and frustrating process to go through. After some years of users complaints, Facebook announced the introduction of a new feature that allows ...Read moreFacebook no longer limited to the living.
Twitter. Universally loved. Universally hated. One thing is for sure: whether you love or loathe Twitter, it is an essential tool for brands. Along with Facebook, Instagram, and other social media platforms, Twitter is an indispensable communications channel for brands and businesses alike to ...Read moreTwitter, Done Wrong
A recent post from Nationalreport.net made rounds this week titled, “Facebook To Begin Charging Users $2.99/mo Starting November 1st“. Naturally, the internet exploded. Users from all over expressed their outrage over the social media kingpin capitalizing on their growing 1.3 ...Read moreWould You Pay to Use Facebook?
Image via macstories.net With the unveiling of the Apple Watch on Tuesday, the race for the next “big thing” in mobile apps is officially on. Apple was quick to announce the applications provided in their WatchKit already available on the Apple Watch upon its launch in 2015, some of ...Read moreThe Next Generation of Mobile Apps
Last week held a very special place in my heart and the hearts of many 18-49 year olds. Last week was Discovery Channel’s Shark Week. The program boasts over 29 million viewers with 2.1 million of those viewers tuned in during prime time. This viewership is as massive as a Megalodon’s bite ...Read moreShark Week
via Adweek As advertisers, we’ve all heard that technology is changing faster than anyone can keep up with. It’s frustrating and exciting at the same time. As new opportunities arise, more work for agencies follows, and our clients as organizations. In fact, 91% of advertisers ...Read moreKeeping up with Mobile Advertising
According to Bloomberg.com, big data companies are no longer dealing with just marketers in the use of their consumption level data. Large strides are now being made into the medical and healthcare field to create personalized treatment plans based on buying patterns. The data is then being ...Read moreBig Data: The Universal Cure
In an hour, the US and Belgian FIFA World Cup teams will be proudly chanting their anthems as they prepare to play 90 minutes of football (yeah, football) in one of the most dramatic and exciting World Cups of the last decade. Sure, I’ll watch it on my DVR as soon as I get home but in ...Read moreA World Cup of potential
Digital, digital everywhere, and not an impression to spare. As TV becomes increasingly more digital, programmatic advertising has become more prevalent. The concept behind programmatic advertising does not concentrate on what the viewers are actually watching, but who the viewer is and how ...Read moreIs Programmatic Advertising Taking Over TV?