THE CHALLENGE:

With an attention span already assaulted by 24-hour news cycles, trending topics on social media and countless entertainment options, can the consumer mindset be shifted from indifference to engagement by something as under-appreciated as proper paint disposal?

THE SPARK:

Leveraging the power of high-profile cultural “ambassadors”, Civilian and PaintCare started a grassroots conversation so relevant and compelling, it could not be ignored.

THE MOVEMENT:

With cult-artists splashing provocative messages across buildings and noted comedians creating online videos, media coverage of PaintCare’s cause reached unprecedented levels – culminating in a 900% increase in Facebook followers and, most importantly, an increase in paint recycling in target regions.

  • PaintCare Banners
    PaintCare Banners
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  • PaintCare Video
    PaintCare Video
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  • PaintCare eBlast
    PaintCare eBlast
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  • PaintCare Mural
    PaintCare Mural
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  • PaintCare Video Contest
    PaintCare Video Contest
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