2017 has been a great year for learning the do’s and don’ts of marketing to the generation with the largest buying power since the baby boomers took hold over 50 years ago. But let’s face it, millennials can be challenging to read. One minute they’re avid supporters of a brand, but at a ...Read moreMarketing to Millennials
Have you ever wondered what will happen to your social media accounts after you die? For the people that have lost loved ones, this has been a delicate and frustrating process to go through. After some years of users complaints, Facebook announced the introduction of a new feature that allows ...Read moreFacebook no longer limited to the living.
The everyday life of consumers is changing by the minute. Our demands change. Our styles change. Our interests change. Thanks to technology, the use of smart phones and tablets has completely transformed the way in which we consume information and engage with one another. Think about it. When ...Read moreThe “Connected Consumer”
Social news sites like Buzzfeed have become a staple of the contemporary Facebook feed. With tricky algorithms that perpetuate these websites’ success by labeling them as “quality publishers,” it’s impossible to escape their reach. Social media culture has evolved such that “clickbaiting” or ...Read moreSocial Content and the Internet’s Demise