Tamarin lovers

How does a 1.1 pound primate compete with the heavyweights of LA entertainment and tourism? The team at Civilian answered that question with a campaign that made this little guy the star of the LA Zoo’s newest exhibit and latest success story.

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Every cotton-top tamarin has a home. Just not yours.

Unlikely stars in an uncommon effort that got surprising results. 405,000 web visits inspiring record attendance.