For the last 15 years, I have been living, breathing, stressing over and celebrating the amazing work, team and wins that this organization has achieved. I never thought I could be more proud of who and what we’ve become. Until today.
January 7th, 2015 marks the evolution of the AdEase brand — not as a result of a merger, acquisition or shift in personnel, but simply that the AdEase identity has become disconnected from who we are and what we represent. What we do isn’t easy and often times it isn’t even advertising. We’ve outgrown our name so we are making some changes. We’ve reached a tipping point where we need a new identity to catch up with our work, culture, and mission.
Today, our focus is exclusively on building stronger communities, challenging convention, and inspiring meaningful change. We are taking on large, complex problems that take time to solve. It is challenging and rewarding work that we love to obsess over. This work warrants a brand that embodies our character and sense of purpose. Civilian does precisely that.
Our new logo is imbued with distinct meaning. First and foremost, it serves as a declaration that we are the agency of social change. The flag is a deliberate reference to one of our favorite metaphors – a stake in the ground. We believe that to achieve meaningful change, one has to find the unexpected strategic element, the point of inflection, the spark, and take a stand. The flag is both symbolic and a ready reminder that says “This is why we are doing this. This is why we are here.” It’s an overt part of our logo, because it is the core of who we are.
The name Civilian was chosen with great care and after much consideration. We wanted something that felt “of the people” and for a purpose: our insight and our intent. Civilian supports our position that social change is at the heart of our work, and speaks to this agency’s role in facilitating that change.
The Civilian brand communicates purposeful impact, and stronger communities through modern and sensible marketing, advertising, and communications. It is a company I couldn’t be more proud to lead.
With feet firmly planted,
Stacey Nelson Smith
CEO and Founder