Be sure to keep an eye out for the latest advertisements marketing the Healthy Works brand on San Diego’s blue and orange trolley lines. These branded trolleys will be running through the end of June and are expected to make more than 8 million impressions over the course of the next few months.
Healthy Works is a component of the County of San Diego’s “Live Well, San Diego! Building Better Health” initiative, a 10-year strategic vision for improving health and wellness and combating the toll of chronic diseases, including obesity. Healthy Works engages San Diego County residents, businesses, and community leaders in systems and environmental approaches such as farmers markets, community gardens, bike-to-school and work programs, school exercise and nutrition programs, as well as changes involving land use and transportation. Healthy Works creates “Paths to Healthy Living.”
You may also recognize Healthy Works’ latest TV spots asking San Diegans to “Imagine” and “Raise Your Voice” for more walking and bike paths, affordable and locally grown produce and a 100% smoke-free San Diego. For more information on the Healthy Works campaign visit www.healthyworks.org.
Public Relations Manager
Mood: On track