Last week held a very special place in my heart and the hearts of many 18-49 year olds. Last week was Discovery Channel’s Shark Week. The program boasts over 29 million viewers with 2.1 million of those viewers tuned in during prime time. This viewership is as massive as a Megalodon’s bite ...Read moreShark Week
via Adweek and TechCrunch Advertising is considered by many to be a form of art. But the Outdoor Advertising Association of America and Art Institutes across the country have partnered up to take it to the next level. The Art Everywhere campaign, which originated in the U.K., was just recently ...Read moreArt Everywhere U.S.
What do you think about the traditional creative team format (Copy and Art)? Greg: As far as creative work goes, a few things about creating good work remain consistent over time. However, as we move into a more digitally driven future, there is less emphasis on the printed word. The supporters ...Read moreAP Journal #7: A creative debacle
via Adweek As advertisers, we’ve all heard that technology is changing faster than anyone can keep up with. It’s frustrating and exciting at the same time. As new opportunities arise, more work for agencies follows, and our clients as organizations. In fact, 91% of advertisers ...Read moreKeeping up with Mobile Advertising
Advertising is not considered the most humble profession in the world. The perception of our industry is led by sensational protagonists like Don Draper and Roger Sterling of Mad Men. Hardly the charitable bunch. The times they are a changin’, however. Advertising is moving toward a trend ...Read moreOn Designing for Social Change…
Any job that calls for creativity usually requires a certain level of inspiration. A while back I wrote a piece on the creative process and the issues that I personally have with it. Although the final product that comes out of a creative process is interesting. What I find more interesting ...Read moreAP Journal #6: Inspiration, Are You There?
Whether you’re a fan of parody music or not, there is no denying that Weird Al’s music catches attention (see the video above.) In an effort to promote his new album “Mandatory Fun” which will be his first release in three years, Weird Al has released music videos routinely for the last week. ...Read moreWeird Al Leverages Viral Potential For Production Backers
“I’m at my breaking point.” This is a common saying that I have been hearing from college aged peers for years now, and a saying that I have been thinking a lot about in recent weeks. Usually, it refers to someone who is so stressed out and bogged down by so many responsibilities that they ...Read moreAdEase AP Journal #5
I never actually pictured myself working in media or advertising. I have always pictured myself working with franchisees, specifically in international development. I have been fortunate enough to work with a number of companies throughout my college experience and found, unexpectedly, that I ...Read moreAdEase AP Journal #4
The relationship between advertisers and the customer is interesting. The goal is to appeal to the target market and imbed an idea that eventually leads to a measurable action. It seems like the moment the word “viral” was used to describe something catching on fire figuratively on the ...Read moreLooking for the Edge