Despite the much anticipated, yet relatively uneventful Super Bowl this year, the Seahawks victory Sunday night was the most watched TV program in U.S. history. The Broncos seemed to seal their fate during the first quarter, so why did so many continue watching the game through its entirety? ...Read moreSuper Bowl 2014: The Best and Worst Ads of this Year’s Super Bowl
You may or may not be aware of the new IAB ad units, Rising Stars, now being adopted by the digital industry at large. These new rich media banner ad options were created in an effort to spur greater creativity and connection with the right consumers on their terms. Why Rising Stars vs. ...Read moreRising Stars: 3 Things You Should Know
One of the perks of working at an agency like AdEase is that we often have visitors that spoil us with the newest gifts and products. One of our favorite visitors is Muscle Milk who sends a crew out every couple months or so to pay us a visit and educate us on some of their latest ...Read morePumped Up on Muscle Milk Marketing
Motivation is different for every person. Certainly in the business world, some thrive on being the first, or perhaps the best, while others may be financially driven. People tend to be motivated by something they want, need, can relate to or believe in. It can be ignited by oneself or by other ...Read moreWhat motivates you?
In an advertising agency that is growing steadily, the difficult but rewarding process of hiring staff has been a major part of my job description. In addition to the basic job requirements, I’m looking for specific experiences, fit, and communication style. Culture and future goals are also ...Read moreDating in the Workplace
With so many companies vying for attention, and scratching to secure a discernible shred of market share, the consumer can get lost in the mix. Marketers tell consumers what to buy, why to buy, when to buy, how to feel about the buy, and how to get others to buy in. But, in the cacophony of ...Read moreThe Power of Positive Messages
The NFL season may be over, but fans are still cheering for their teams in the social networking world. A recent infographic by Social Fresh lists out what NFL teams have the loudest Facebook fans. Being from San Diego, I will be the first to say that it probably isn’t the Chargers. The team ...Read more5 Interesting Facts About NFL Teams and Their Social Media Fans
Marketing and advertising’s sole purpose is to communicate with a particular section of the public about a brand, product or service. In the case of Valentine’s Day, marketing efforts for this holiday should be viewed no differently then any other time of the year. The two way street of ...Read moreDoes marketing spoil the true meaning of Valentine’s Day?
AdEase is proud to announce it has won three awards in the 2013 AVA Digital Awards. The AVA Digital Awards competition is an international competition that recognizes outstanding work by creative professionals involved in the concept, direction, design and production of digital ...Read moreAdEase Selected as Winner in the 2013 AVA Digital Awards
81% of Americans use a smartphone and watch TV simultaneously. This is a huge percentage and really emphasizes the importance of a cohesive cross-platform marketing strategy in order to capitalize on these new viewing habits. As marketers, it is important that we recognize this and start to ...Read moreMulti-Screen Users: Walk and Chew Gum at the Same Time