Marketers have long been concerned with ‘name recognition’ or ‘brand awareness’. But in the18 years that I’ve worked in the industry what my clients really care about is what that campaign did to sales. There are four steps, and they all relate to Kipling’s five W’s and an H. Step 1. PLAN ...Read moreDIY Marketing
Most credit union marketers have been tasked this year with increasing membership, increasing product sales and tracking their ROI (while increasing the “R” and decreasing the “I”). Digital Signage Slavic Federal Credit Union (PSFCU) in New York had those goals in mind ...Read moreCredit Unions Look to Enhance Customer Experience
We recently installed Google Analytics into our site (which you should do to) and noticed a variety of trends: 1. No one logs on to adease.com on Sundays. 2. The most popular time for our site is Wednesday afternoons. 3. Most people directly type in the URL (as opposed to search for us or ...Read moreWhy Blog?
Anamoly has been turning out some really great creative for Converse for the last year. I’m not normally a Converse customer, but with the launch of this campaign I’ve really started to enjoy the brand and actually looked for converse online the other day. These sites are seemingly ...Read moreCool Microsites
There will always be new technologies threatening to replace current media capabilities. DVR was supposed to destroy TV advertising; Satellite radio was going to do away with terrestrial radio and the rising amount of commercials per hour listeners are forced to hear; the web is ...Read moreGreat Outdooor Ads
When I try to describe Twitter to someone unfamiliar with the social networks, I am usually met with blank stares and the inevitable complaint I don’t want to tell people where I am and what I’m doing all the time. It’s really hard to get people past that point, but Twitter is ...Read moreBut why would anyone want to know what you’re doing?
Google recently extended its efforts from online advertising and analytics into print, radio, TV and campaign management. Several other advertising blogs have deemed this the end of traditional media as we know it and the certain death of traditional agencies. As a firm that spends tens ...Read moreGoogletastic
Mobile Media has been just on the verge of breaking in the US for a year or two now. Our technology is finally catching up with Japan and Europe and advertisers are beginning to experiment with a variety of applications. There are going to be a lot of great campaigns based on mobile once ...Read moreIt’s Big in Japan