No, I’m not going to talk about how to market the reform of healthcare. I’m not even going to talk politics. I’m going to talk timeliness. Just as this is the perfect time to use healthcare reform in a blog title, this may also be the perfect time for your business to invest ...Read moreMarketing-Healthcare Reform
TV is generally considered one-way communication. As an advertiser, it gives you a chance to show your target market what your company stands for, what you offer, and what makes you different. It lets you try to build an image for your brand. The reality of branding is different. Brands are ...Read moreWill TV Push Your Buttons?
It used to be different. Advertising was simple. Just a fancy picture and some inflated diction, and you’d have yourself a stream of sales. You had complete control over your message and your brand, and they had a strong influence on the customer. That’s how it was 100 years ago. Let’s say it’s ...Read moreThe Times They Are A-Changin’.com
Most credit union marketers have been tasked this year with increasing membership, increasing product sales and tracking their ROI (while increasing the “R” and decreasing the “I”). Digital Signage Slavic Federal Credit Union (PSFCU) in New York had those goals in mind ...Read moreCredit Unions Look to Enhance Customer Experience
Google recently extended its efforts from online advertising and analytics into print, radio, TV and campaign management. Several other advertising blogs have deemed this the end of traditional media as we know it and the certain death of traditional agencies. As a firm that spends tens ...Read moreGoogletastic