QR codes are like the word “fetch,” it’s not going to happen. So please, marketing world, stop. I remember someone saying, “QR codes are the solution to a non-problem.” Besides being the opposite of aesthetically pleasing, they make engagement more difficult. Who wants to launch an app ...Read moreToo Much To Tweet: QR Codes
What is Culture? Merriam-Webster defines culture as: the set of shared attitudes, values, beliefs, and practices that characterizes an institution or organization and is manifested in behavior. Simply put, it’s the outward facing set of agreed upon standards, and it represents all of us who are ...Read moreIt’s More Than Just Coconut Water and Ping Pong
With Amazon’s recent acquisition of Whole Foods, they have set into motion an expedited battle of our times, pitting an e-commerce titan against the last relatively untouched brick-and-mortar retailers out there: grocery stores. Additionally, they are positioning themselves on a faster ...Read moreAmazon: The Expedition Of The Future
I recently bought a pair of Bluetooth sport headphones for my long runs. I love listening to podcasts when grinding out miles early on the weekends. Podcasts are more engaging than music to me, I don’t know what’s coming next, and sometimes I catch myself arguing out loud with the hosts. ...Read moreSeriously, Thank You
Here at Civilian, summers are cherished for one reason and one reason alone: there are no “Children.” Allow me to explain. Right behind our office are great places where some of us like to go to grab a quick, inexpensive lunch. When we moved to our current location, we would stroll out of the ...Read moreToo Much to Tweet: The Children
In any career, especially Advertising, it’s a great day when you see a project through—start to finish. As an intern sometimes that is not always the case, being a part of projects here and there and somewhere in between. Not to mention trying to familiarize yourself with clients and the do’s ...Read moreThe Life Cycle of a Project from an Accepted Protege View
A recent post from Nationalreport.net made rounds this week titled, “Facebook To Begin Charging Users $2.99/mo Starting November 1st“. Naturally, the internet exploded. Users from all over expressed their outrage over the social media kingpin capitalizing on their growing 1.3 ...Read moreWould You Pay to Use Facebook?
On this World Suicide Prevention Day, AdEase wants to empower Californians with the knowledge to recognize warning signs for suicide and to intervene to save a life. Every day, there are family and friends who suffer with emotional pain. While they might feel alone and unable to speak up, it is ...Read moreIn Observance of World Suicide Prevention Day: Knowing the Signs of Suicide Could Help Save a Life
What do you think about the traditional creative team format (Copy and Art)? Greg: As far as creative work goes, a few things about creating good work remain consistent over time. However, as we move into a more digitally driven future, there is less emphasis on the printed word. The supporters ...Read moreAP Journal #7: A creative debacle
Any job that calls for creativity usually requires a certain level of inspiration. A while back I wrote a piece on the creative process and the issues that I personally have with it. Although the final product that comes out of a creative process is interesting. What I find more interesting ...Read moreAP Journal #6: Inspiration, Are You There?