Have you ever seen a mobile ad? If you’ve ever browsed the Internet on your phone (or iPad), chances are you’ve seen them. You know, the tiny static graphic that hides near the top of the newspaper site, or the obtrusive interstitial in the middle of your Words With Friends game ...Read moreMobile advertising is about to get a lot more engaging
In case you hadn’t heard, Facebook is now the most visited website in the United States, according to analysts at Hitwise. In the 2nd weekend of March, Facebook snuck ahead with 7.07% of U.S. web traffic, barely beating Google’s 7.03%. So what does this mean to advertisers? Simply stated, it’s ...Read moreFacebook beats Google
In case you didn't already know, AdEase has moved to a new location. We're just a few blocks up the road in a nice, big office with plenty of parking. All the change makes me think about what the agency will be like in the future. Which makes me think about the future of media and ...Read moreMoving to an Augmented Future
Anamoly has been turning out some really great creative for Converse for the last year. I’m not normally a Converse customer, but with the launch of this campaign I’ve really started to enjoy the brand and actually looked for converse online the other day. These sites are seemingly ...Read moreCool Microsites
When I try to describe Twitter to someone unfamiliar with the social networks, I am usually met with blank stares and the inevitable complaint I don’t want to tell people where I am and what I’m doing all the time. It’s really hard to get people past that point, but Twitter is ...Read moreBut why would anyone want to know what you’re doing?
Google recently extended its efforts from online advertising and analytics into print, radio, TV and campaign management. Several other advertising blogs have deemed this the end of traditional media as we know it and the certain death of traditional agencies. As a firm that spends tens ...Read moreGoogletastic
Mobile Media has been just on the verge of breaking in the US for a year or two now. Our technology is finally catching up with Japan and Europe and advertisers are beginning to experiment with a variety of applications. There are going to be a lot of great campaigns based on mobile once ...Read moreIt’s Big in Japan