Facebook Unveils Social Search Feature

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If information is power, then wouldn’t having more information about your friends be powerful enough to bring you closer together? It would appear that the masters at Facebook would agree. How do I know? CEO Mark Zuckerberg just unveiled a new search feature on Facebook.

The new service called “graph search,”  lets users search their social connections for information about people, interests, photos and places. Until now, Facebook users were unable to search for friends who live in a certain town or like a particular movie. With the new feature, people can search for friends who, say, live in Los Angeles who also like “Life of Pi”. It would seem that this functionality has infinite possibilities for gaining insight into one’s social connections.

Zuckerberg says the search feature is “privacy aware,” which means users can only search for content that has been shared with them.

Sherry LeCocq
Public Relations Account Manager
Mood: Plugged in

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