At the end of last month, Google revealed their Google+ Project. Although Google’s social media endeavor was initially lacking in users (it was only accessible to those with exclusive invites), there is no shortage of buzz about the fastest-growing social network in history. It is said to ...Read more5 Reasons Why Google+ Sparks Interest
Twitter has emerged as one of the leading global social media platforms. The site boasts over 200 million users, with more accounts added daily. Twitter handles represent brands, businesses, individuals, and more. New Twitter users should keep these basic tips in mind. 1. Keep your profile ...Read moreSix Twitter Tips for Beginners
The devastating earthquake, tsunami, and nuclear disasters in Japan highlight the emerging importance of social media, mobile, and other new disaster response tools in a changing world. These tools warned citizens of impending danger, updated them as it happened, and continue to help the world ...Read moreDigital Media during a Disaster- Technology during the Japan Tragedy
Ah, the consumer voice; powerful, resonant, relentlessly present. Regardless of any move that you make as a company, whether it’s a new product release, a decision to partner with another brand, or a simple public event that you’ve attended; you never know what the consumer will have to say ...Read more5 Steps for Social Media Reputation Success
We’ve all got our favorite brands, whether it’s a type of cereal, a line of clothing, or a favorite musical artist. And more than anything, you can bet that we’ve got our opinions about them. Our opinions are the things that drive brands to succeed; we buy a product, we like it, we come back ...Read moreSpeak on it: Why now more than ever, your opinion matters
You’ve seen the buzz word tossed around by new media bloggers and old media journalists alike. Social media: it’s what you’re participating in every time you tweet, share a link on Facebook, or write a review on Yelp. It’s the most democratic form of media to date. Many ...Read moreSocial Media: more than a fad
It used to be different. Advertising was simple. Just a fancy picture and some inflated diction, and you’d have yourself a stream of sales. You had complete control over your message and your brand, and they had a strong influence on the customer. That’s how it was 100 years ago. Let’s say it’s ...Read moreThe Times They Are A-Changin’.com
When I try to describe Twitter to someone unfamiliar with the social networks, I am usually met with blank stares and the inevitable complaint I don’t want to tell people where I am and what I’m doing all the time. It’s really hard to get people past that point, but Twitter is ...Read moreBut why would anyone want to know what you’re doing?