Facebook is no stranger to controversy. After a maelstrom of bad press ranging from poor data privacy practices to election tampering, public trust in the social media giant—and, let’s face it, social media at large—has been irrevocably damaged. While some might think this is finally the ...Read moreSocial Media’s Privacy Rebuild: Where Users Are Going Next
The findings of a recent study by Common Sense Media have been released, revealing the social media habits, preferences, and behaviors of American teenagers aged 13 – 17. The latest research completes the second round of a study first conducted in 2012. The result is a measure of how ...Read moreHow Teens Use Social Media in 2018
2017 has been a great year for learning the do’s and don’ts of marketing to the generation with the largest buying power since the baby boomers took hold over 50 years ago. But let’s face it, millennials can be challenging to read. One minute they’re avid supporters of a brand, but at a ...Read moreMarketing to Millennials
Have you ever wondered what will happen to your social media accounts after you die? For the people that have lost loved ones, this has been a delicate and frustrating process to go through. After some years of users complaints, Facebook announced the introduction of a new feature that allows ...Read moreFacebook no longer limited to the living.
The everyday life of consumers is changing by the minute. Our demands change. Our styles change. Our interests change. Thanks to technology, the use of smart phones and tablets has completely transformed the way in which we consume information and engage with one another. Think about it. When ...Read moreThe “Connected Consumer”
Social news sites like Buzzfeed have become a staple of the contemporary Facebook feed. With tricky algorithms that perpetuate these websites’ success by labeling them as “quality publishers,” it’s impossible to escape their reach. Social media culture has evolved such that “clickbaiting” or ...Read moreSocial Content and the Internet’s Demise