The Week in Search: April 12, 2013

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We do the work so you don’t have to. Listed below are the top news and blog posts relating to the world of search and internet marketing. Click each title to read the full article at the original source.

Desktop Search Activity Hits All-Time High In March: 20+ Billion Searches [comScore]
Google dropped a few percentage points while Bing and Yahoo each gained a couple … but the bigger statistic from comScore’s monthly U.S. search rankings for March is that desktop search activity reached an all-time high.

Google: We Will Index It If It Is Not Spam
Google likes to index content, but many think Google only wants content that is the best – the rest, well, they don’t want to waste space in their index.

Mobile Video Views Surge 300%; Tablets Fuel Growth And Engagement
It’s no secret digital video consumption continues to increase as TV Everywhere expands and mobile audiences grow. The U.S. Digital Video Benchmark 2012 Review from Adobe looks at digital video trends and ways publishers and advertisers can make the most of their video content and campaigns.

Facebook Home Arrives On Google Play
Ready to turn your phone into the Facebook Phone? Now you can, without having to buy a new device — as long as you own one of a short list of selected phones and download the Facebook Home app from Google Play.

The Rise of Paywalls
More than 300 US dailies now have paywalls, and that number is growing. Big players, like the New York Times and the Financial Times, have reported increasing paid subscription numbers for their online content as paywalls appear to be paying off.

Facebook Launches A New Way To Target More Categories of People
Facebook advertising is a favorite medium of PPC. Some not only is it more robust than AdWords, but that it’s also easier for the new guy to pick up. Facebook just introduced new partner categories which will give the advertiser much more control over targeting and reach.

Google Beats Bing, Yandex & Blekko At Keeping Malware Out Of Search Results [Study]
About three years ago, Google was labeled in one study as the “King of Malware.” Things have apparently changed a lot since then. A new study reports that Google is beating its primary search competitors pretty significantly when it comes to keeping malware out of search results.

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